Although a playful quip, it is becoming increasingly common that artifacts of our work: information, content, discovery, socializing, and more, are no longer built with the human hands that they are designed to represent. AI pervasion throughout the digital ecosystem continues to accelerate at a pace of improvement, deployment, and impact rarely seen in human history.

We believe that this transition is no longer avoidable.

A few years ago, no useful LLM existed. Today, armies of LLM-powered agents run entire workflows that once would have required entire teams. Organizations, economies, politics, and life planning are all changing on a timescale far shorter than they usually would.

In this kind of environment, it would make sense to start a company focused on fueling the transition. It would be logical to create a business that serves the growth and advancement of these technologies because that is where investment, impact, and transition will occur.

Compute, electricity, model weights, and data will all become a higher order of necessity in every professional and personal workflow, and it will change us.

It would make sense to be part of that wave.

We do not make sense.

We believe, that in the transition, there will be an incredible, fundamental shift in how humans behave, work, collaborate, learn, and socialize. We believe there are new problems, that are human centered, that will quickly compound in this world. There will be skill gaps, there will be social gaps, there will be learning and development gaps, there will be challenges we cannot foresee.

People who don't build these technologies feel that something is different. AI denies their insurance claim. It screens their resume before a human ever sees it. It shows up in their Facebook feed. It calls their mother pretending to be a grandchild. It writes their kid's English essay and flirts with them on social media.

Often, they do not even realize AI is involved, and that is part of what unsettles them. They read headlines that alternate between "AI will end the world" and "$500 billion raised this quarter" and do not know how to weigh either. They know their kids will live in a very different world, and they know they will have to adapt to changes they did not choose.

Humans are incredible. Humans made AI. Humans should not be forgotten in this historic gearshift we are experiencing.

AI will not solve how people understand and use this technology. AI will not solve the loneliness that AI companions are deepening. AI will not solve the parent who cannot tell if the voice on the phone is real. AI will not solve the 44-year-old whose job was quietly rewritten around a model they never asked for. AI will not solve the collapse of knowing what is true.

Normal will not solve this either. Neither will another agent, another dashboard, another copilot pointed at making people do more.

So, we made a company that will not do that.

We made a company focused on the people this transition is happening to, anchored on what everyday folks need to hold their own and serve the challenges they face.

A human company.